Question

Topic: Taglines/Names

Indep. Agent Company Tag Line

Posted by Anonymous on 6/9/2014 at 12:43 PM ET 250 Points
I am in the process of becoming an Indep. Travel Agent in Florida and have chosen a business name of Infinity Travel. My expertise will be in cruises and tours, however I can book land and air too. I am looking for tag line. I am looking for something that expresses the idea of making your dream vacation a reality or our agency offering unlimited vacation possibilities. I am also wanting a slogan to somehow reference - the internet is for looking for vacation ideas, but to call me for booking. Thank you for your assistance.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/9/2014 at 2:02 PM Accepted
    From the perspective of a potential client, what's the key benefit they have booking with you instead of booking online (or with another competitor)?
  • Posted on 6/9/2014 at 3:35 PM Accepted
    Do you have some idea of who your customers will be and where they will be located? Will they mostly be locals who will meet with you face-to-face? Age? Other demographics? Psychograpics? How will they learn that you exist?

    The answers to Jay's questions (above) are important. Why should a prospective traveler seek you out instead of going to another person/travel agent? What makes you different from, and better than, your competition?
  • Posted by juie on 6/11/2014 at 1:39 AM Accepted
    Jay & Mgoodman have posed a lot of questions that need to be answered to come up with a valuable suggestion. However here are a few that may or may not work based on the limited information we have:

    Infinity Travel
    -Explore with Us
    -The way to Explore
    -Escape Completely

  • Posted on 6/11/2014 at 8:17 AM Author
    In most cases I can beat the price or provide an onboard credit . My demographic will be locals to start off with. Our expertise will be in cruses and all inclusive vacations. I will advertise via business cards, face to face, and social media. The benefit through booking through me is that you have my expertise, I will beat published rates, as well as take the hassle out of vacation panning. There is no fee for my services. Besides Infinity Travel I was trying to come up with a catchy business name
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