Question

Topic: Taglines/Names

Need Help With Tagline For Investment Bank

Posted by Anonymous on 250 Points
Mufson Howe Hunter & Company, a boutique middle market investment bank founded in October 2003, is looking for a 3-5 word tagline.

We are focused on raising capital and advising on M&A for rapidly growing public and private companies and entrepreneurs. We also provide analyses of strategic options, fairness opinions and valuations, and financial restructurings. Our core focus includes companies in the middle market private sector or small-cap public sector (Typically between $10mm and $100mm in revenue).

Our Mission
We partner with entrepreneurial management teams to create industry leaders…advising them on strategic options and business and financial matters, raising capital and assisting them with mergers and acquisitions for growth or liquidity

Our Business Model
Serve a limited number of clients; senior bankers intimately involved with every client; render clear, informed advice; be creative and contribute to our clients’ success

We’ve struggled to come up with a concise but creative or catchy tagline that helps broadly define who we are and/or what we bring to the table, based on our mission and focus.

‘Experience Meets Opportunity’ is our current tagline but is not liked by a few of the partners.

Some other ideas we have come up with but which we don’t particularly like include:
-Partners for Growth (too bland)
-Investment Bankers for Entrepreneurs (too bland; our market is not entirely entrepreneurs)
-Fuel for the Entrepreneurial Fire (want to stay away from using the word ‘entrepreneur’)
-Unleashing the Entrepreneur
-Capital for Your Venture (too bland; doesn’t cover all of our services)
-About Your Next Success (not bad, but we don’t love it)
-Capital Solutions for Growth Companies (too bland)

We’d love to hear any thoughts / comments / suggestions you may have.

Thanks for the help!

Todd
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RESPONSES

  • Posted by SRyan ;] on Accepted
    "Giving roots to growth companies."

    or maybe

    "Extending the roots of growth companies."

    or what about

    "Strategic roots for business growth."

    You see where I'm going with this, hmm? If anything else occurs to me, I'll be back...

    - Shelley
  • Posted by SteveByrneMarketing on Accepted
    Todd,

    Here’s a mixed bag --

    - Providing Capital: Both Human and Funding

    - Giving New Meaning to Growth Funds

    - Limited Clients, Unlimited Growth

    - Building Business Heritages

    - Providing Capital & Senior Bankers Only

    Hope it helps,

    - Steve
  • Posted by ReadCopy on Member
    This is the process so you can try this yourself:
    https://www.marketingprofs.com/ea/qst_question.asp?qstID=3466#24463

    Also try this which is also useful:
    https://www.yudkin.com/generate.htm

    Good Luck

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