Question

Topic: Taglines/Names

Naming A Modern Day Spa In Angkor Wat Cambodia.

Posted by ken.Moumin on 6/18/2014 at 8:44 AM ET 250 Points
I need some help naming my small modern day spa in the small city of Siem Reap near the temples of Angkor Wat Cambodia. I am trying to steer away from the common spa names in the area. Ie- Oriental flower, Angkor Spa etc. It has a spiritual Cambodian feel to it with modern architecture. I am looking for a name with some south East Asian flavor but I am also open to creative suggestions. Any help would be greatly appreciated. Thank you.
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RESPONSES

  • Posted on 6/18/2014 at 12:57 PM Accepted
    Who is the primary target audience? Is it mostly tourists? If so, from where? How do they decide to spend time at a spa? How do they select the spa to use? What are their criteria? How do they find you?

    What is unique about your spa? How are you different from, and better than, other spas in the area?
  • Posted by ken.Moumin on 6/18/2014 at 10:33 PM Author
    My target audience are definitely foreigners. Both local expats and tourists a lot of whom decide on a spa through online bookings and local recommendations. A lot of the tourists are from England, Australia, Korea and Japan.
    My spa is a very simple spa that doesn't offer every treatment under the sun but what we do offer comes with very high quality service. We specialise in traditional Khmer massage. What is most unique about the spa is our chic décor that blends 9th century Angkorian art influences with contemporary touches. We have a very unique collection of ancient and modern art (Serious Art) and try to give our customers an interesting visual experience as well as a sensory one.
  • Posted by saul.dobney on 6/19/2014 at 7:04 AM Accepted
    Since you're catering for tourists I'd use your location as part of your name and keep it simple so people know what you are offering from your name

    Siem Reap Spa
    Siem Reap Wellness Centre
    Siem Reap Khmer Health Spa
  • Posted by Jay Hamilton-Roth on 6/19/2014 at 8:56 AM Accepted
    Saul's given you good advice. Since you're in a small city, include the name of the city in your business name. If the people you're targeting understand about Khmer massage, then add "Khmer" to your business name as well. If you're trying to convey a higher-end experience, then using the word "Spa" makes sense. But also take into consideration the names of your competitors in the region - making sure that your name won't easily be confused with theirs'.
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