Question

Topic: Taglines/Names

Stress Management Weight Loss Workshop

Posted by beradiant on 6/24/2014 at 2:12 PM ET 250 Points
Hi Everyone,

This is my first time using the site. I'm stuck and need some help finding a title for a combination stress management/weight loss workshop. The interactive workshop will help people understand some hidden reasons why it can be hard to lose weight even if the person is eating healthy and exercising. I will use an innovative holistic approach fusing stress management strategies such as Qigong (an internal Chinese practice that gave birth to the martial arts), lifestyle strategies, etc. I want the title to be simple, yet alluring enough to attract busy professionals and not too woo-woo sounding. I want a contemporary, cutting edge title for everyday folks who may not know much about the holistic world. I'd greatly appreciate any ideas you may have, Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/24/2014 at 2:59 PM Member
    No Stress Weight Loss
    Ancient Secrets To Lose Weight
    Overweight? Stop Stressing. Start Living!
  • Posted on 6/24/2014 at 3:56 PM Moderator
    Is this for a tagline or a business name or a new product/offering name for an existing business? Where?
  • Posted by beradiant on 6/24/2014 at 4:19 PM Author
    Thanks so much for posting Jay, I'm liking your idea of Ancient Secrets and weight loss, but can't figure out how to put the stress piece in.
  • Posted on 6/24/2014 at 5:35 PM Accepted
    While it's clear to you that weight loss and stress reduction are interrelated, it may not be so clear to prospective clients. And when you throw "ancient secrets" into the mix, I suspect you're asking for people to ignore/forget all thee elements.

    I'd keep the name (or tagline, or whatever it is) as simple as possible. Perhaps use "natural wellness" as the umbrella thought. When you make a name or tagline too complicated (i.e., too many component parts) people don't retain anything. If you keep it simple you have a chance that it will stick.
  • Posted by beradiant on 6/24/2014 at 10:57 PM Author
    Yes, mgoodman, my tagline is "Guiding You on Your Path to Radiant Health" and my business name is Radiant Health Strategies.
  • Posted by beradiant on 6/24/2014 at 11:02 PM Author
    Great points, mgoodman. I'm struggling with keeping the title simple, yet complete. Perhaps I ought to focus on just stress management for the title and then add weight loss as an added benefit in the flyer I'm putting together. Still mulling it over ...
  • Posted by Jay Hamilton-Roth on 6/25/2014 at 12:07 AM Member
    My guess is weight loss will be the more tangible benefit that will attract clients. Stress reduction is harder to measure. I think stress reduction will be a perceived secondary benefit.
  • Posted by saul.dobney on 6/25/2014 at 7:00 AM Member
    De-stress to lose weight

    Weight-loss from de-stressing

    Stress and food - break the connection

    How to break the stress-driven eating habit

    Using inner calm to tame stress-driven weight gain

    The De-stress Diet



  • Posted by Mike Steffes on 6/25/2014 at 8:54 AM Member
    Lose Weight by Reducing Stress
  • Posted by beradiant on 6/25/2014 at 12:12 PM Author
    Thanks everyone. I'm going to share these ideas with my business partner to see what rises to the top for us. Saul, your ideas are closer to what I'm looking for. I want to stay away from the word diet because I'm teaching lifestyle practices, but I want something short enough to attract the people who need the info. Gotta decide in the next day or so. Let me know if any other ideas come to mind. After I hear back from the team, I'll accept the answer of choice and close the question. I've never been so stuck on a title! You all are great thanks!
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