Question

Topic: Taglines/Names

Trying To Name A Business That We Are Opening,

Posted by jheart1108 on 6/26/2014 at 10:32 PM ET 125 Points
Trying to come up with a very catchy name for a new business we r opening. My husband, best friend and I. Going to make tables, picture frames, lamp risers, and also we will be making items out of old wood, doors and reclaimed distressed wood. New wood items and old too.
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  • Posted by saul.dobney on 6/27/2014 at 4:45 AM Accepted
    Since the business rests on who you are, your names or location will be the best starting point. People who know you will know the business is you and recommend friends. It will be unique and show you place your name and reputation on the things you make,

    Then you get John Smith Restorations / Woodworks / Carpentry / Cabinetmakers / World of Wood / Wood designs / Woodmasters / Master Craftsman / Furniture / Handmade Decor
  • Posted by Gary Bloomer on 6/27/2014 at 6:40 AM Accepted
    Why does a name have to be "catchy"? What might your reaction be if someone asked for one of your products to be "woody"? Or for it to be "woodier"? Then what?

    On a side note, be sure to draw up (and sign and have witnessed by a notary) contracts that clearly spell out responsibilities and demarcation of all parties: relatives, friends, or not. And be sure to separate out finances so that no one individual has control. CYA and all that.
  • Posted by Jay Hamilton-Roth on 6/27/2014 at 8:46 AM Accepted
    Will you be strictly doing custom work or will you be selling crafts that happen to be made from wood? Who specifically is likely to be your target audience - locals or vacationers or ? Why would they be interested in your products - instead of buying them at a department store (such as IKEA)?
  • Posted by mgoodman on 6/27/2014 at 6:02 PM Accepted
    Who is your primary target audience? Where? What's important to them? How will they learn about you?
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