Question

Topic: Taglines/Names

That Gourmet Girl Needs Help With Tagline

Posted by Anonymous on 7/9/2014 at 4:15 AM ET 250 Points
That Gourmet Girl is a new personal chef + small dinner party+ cooking classes company. The personal chef service provides grocery shopping and preparation of meals in your home for your connivence. We also cater to small dinner parties as well as cooking classes. Our approach is creative, fresh food prepared from scratch. Great food is an expression of the heart and soul and cooking is it's medium. We are vibrant and a bit racy yet cleverly smart with sophisticated.
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RESPONSES

  • Posted by Mike Steffes on 7/9/2014 at 8:35 AM Accepted
    "Creative shopping, fresh meals, teaching from the heart...Call us."
  • Posted by Jay Hamilton-Roth on 7/9/2014 at 8:54 AM Accepted
    Since there are likely to be other personal chefs (etc.) in your area, and they're all likely to say "our approach is creative, fresh food prepared from scratch" - what can you say about your business that's an important benefit to your customer and unique to you?
  • Posted by saul.dobney on 7/10/2014 at 6:18 AM Accepted
    The Chef in your Kitchen

    Fine Dining At Home

    Your Chef for Tonight

    Dinner in your Dining Room

    Cuisine freshly prepared at your home

    Cooks that Make House Calls / Cooks that Call
  • Posted on 7/10/2014 at 4:36 PM Accepted
    I think "That Gourmet Girl" lets people know the general service you provide. It's obviously food related -- good food.

    What it doesn't begin to do is communicate a benefit for your primary target audience. That's what I would strive to do in the tagline.

    I might look at something like "So your friends will think you're a professional chef" or "So your friends will realize you're more than a pretty face." (The latter might also suggest that you'll make THEM 'that gourmet girl.')
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