Question

Topic: Taglines/Names

Snack Food (chips, Cheese Balls) Childrens Brand

Posted by tushar on 8/8/2014 at 9:36 AM ET 250 Points
We are looking to crowd source a name for our soon to be launched snack food brand targeted at children (ages 3 thru 8 (primary TG), & 8-12 (secondary TG).

1) the primary purchaser in this case would be children with disposable pocket money
2) the product pack would have a collectible or contest for the kids
3) it would use popular cartoon characters like Tom & Jerry or Doreamon

The TG is in India, however, they are exposed to lot of the popular western names/words like humpty dumpty, jack & jill, tatoos, bingo etc. Therefore, there is no need to have Indian language word or influence.

Being Tongue & Cheeky, and easy to say is the key. Even made up words like Tik-Tok etc are fine



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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/8/2014 at 1:14 PM Accepted
    Why not "Tongue & Cheeky"? It's cute, and could introduce 2 cartoon characters.
  • Posted by Gary Bloomer on 8/8/2014 at 5:48 PM Accepted
    For any use of popular cartoon characters you'll need a license agreement, otherwise you'll quickly find yourself on the wrong end of a cease and desist notification.

    Why though are you opting for snacks that potentially promote weight gain and unhealthy eating? Why not offer something healthier?
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