Question

Topic: Taglines/Names

Creating/naming A Women's Intimate Apparel Line

Posted by deadellabellezza on 8/18/2014 at 12:52 AM ET 25 Points
I'm in the beginning stages of creating a women's intimate apparel line that I am aiming to be sophisticate, more mature in style than VS marketed for high school & college girls, elegant, sexy, feminine, empowering, luxurious, high quality, and market to 20 -40 yrs olds.

My intention is for it to be for all women of each shape & size, but looking to cater to irregular sizes or well endowed women such as the type of women whom wears a 28H bra and has a pant size of 3, because she's left out of traditional US lingerie manufactures/distributors. Almost anywhere she wants to buys from, they either don't carry her size or she's forced into ordering from out of the country for her bras, but even though she'll be able to find & purchase a correctly fitting bra in her true size, she won't be able to buy matching bottoms or a one pieced outfit, because the company's client focus may be plus size or above a pant size 6 or 8.

So, I've been brainstorming on a name that would embody what my line/products would stand for and so far I've come up with Hourglass Figures, but no tag line. Is this a good fit or are they any recommendations that anyone has for me?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/19/2014 at 11:02 AM Accepted
    Especially Yours
  • Posted by Mike Steffes on 8/19/2014 at 2:26 PM Accepted
    It's Time For A Great Fit
  • Posted on 8/20/2014 at 2:40 PM Accepted
    Where/how will your target audience find out the company exists?

    Since you are at the beginning stages of planning for this venture, let me suggest you begin not with the name, but with a marketing and business plan. The name is probably not the most important issue just yet.

    You might also consider some market research among your target audience to see how they view their intimate apparel needs, what words they use when they discuss the category, and where/how they prefer to buy their underwear.

    I'm a former VP-Marketing for a large international marketer/manufacturer of intimate apparel, and I can tell you that consumers in this category have very well-defined attitudes, habits and practices. If you have not interviewed them, and thoroughly researched their needs and attitudes, you're more likely than not to run into trouble on the product/marketing front.
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