Know-How Exchange : Taglines/Names

Who are your most-likely customers? Where? How will they learn of your existence? Why might they consider buying from you when there are so many alternatives online? What makes you different and special?

I have been doing this for three years now and have a good customer base. I am only leaving the existing business bc the other 2 ladies I do this with are wanting to take a break from things but yet want to keep the existing name bc I suppose they will eventually reopen later on down the road. I have customers all over the country. Most of whom are middle working class mothers who are looking for good quality, yet affordable products for the their children. A lot of the things I make and sell also make excellent shower gifts as well. As far as how will they learn of my existence, I plan on placing ads on social media, google and on etsy and get it to where my business name will show up in search engines. I also sell to a lot of people in my local area. The internet is flooded with people like me who make these same items! But I pride myself in quality and try to offer different styles that most may not.