Question

Topic: Taglines/Names

Slogan

Posted by isacweisz on 9/10/2014 at 6:46 AM ET 250 Points
Hello,
I need a slogan for advertising a new brand of cleaning & laundry detergents/products

(something like: For laundry - With ... we do the laundry for you - for cleaning - Turn a playground into a beautiful home with .... )
Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/10/2014 at 8:06 AM Accepted
    What type of products? Serving what market? What makes the products better/special?
  • Posted by isacweisz on 9/10/2014 at 8:12 AM Author
    Its a new brand - its laundry detergents like Ariel, Persil, Surf and cleaning products like Flash, CIF

    its new, good, and affordable.
  • Posted by mgoodman on 9/10/2014 at 2:04 PM Accepted
    But what unique benefit does it offer the target audience? "New, good and affordable" don't mean anything. People buy stuff because they expect some benefit.

    Why would someone consider switching from whatever they are using now to buy your "new, good and affordable" replacement?
  • Posted by Mike Steffes on 9/11/2014 at 8:49 AM Accepted
    So, this is what we have so far:

    "When you want something new and it's got to be good, try [brand]...it's affordable!"
  • Posted by Gary Bloomer on 9/11/2014 at 1:18 PM Accepted
    It's new, good, and affordable. So what? "We do the laundry for you!" Do we? Unless your product is going to remove the act of doing the laundry, no you are not going to be doing the laundry.
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