Taglines/Names - We are a mother-daughter team and want a great tag from jazzy2237: MarketingProfs Question 43415

Topic: Taglines/Names

We Are A Mother-daughter Team And Want A Great Tag

Posted by jazzy2237 on 9/15/2014 at 6:22 PM ET 25 Points

We work in the Greater Toronto Area - we were thinking something like Toronto's Elite Mother-daughter team

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Posted by Gary Bloomer on 9/15/2014 at 6:44 PM Accepted

What do you DO and for whom?
Posted by jazzy2237 on 9/15/2014 at 6:56 PM Author

We are realtors in the Greater Toronto Area and work for RE/MAX HALLMARK
Posted by Jay Hamilton-Roth on 9/15/2014 at 11:51 PM Accepted

Does having a "mother-daughter" name help attract clients or make your clients more money?
Posted by mgoodman on 9/16/2014 at 3:10 PM Accepted

I'm not clear on what the advantage to the consumer would be of a "mother-daughter team." Is that better or worse than two sisters, or two unrelated people, or than a really good realtor working alone?

You'd like the tagline to suggest some benefit for your target audience, right? Perhaps you can tell us who your primary target audience is, and what makes you different from, and better than other realtors or teams in your area. Without some unique positioning benefit, your tagline will be just some forgettable words.