Question

Topic: Taglines/Names

Name And Tagline For Company Wide Innovation Forum

Posted by vasudev_kamath on 9/19/2014 at 4:02 AM ET 250 Points
Need a name and tagline for a global company wide crowdsourcing Innovation forum for a Technology company

The name should be catchy and should ideally be easy to recollect and go well with the employees to drive them to the portal to submit ideas to challenges posted on the portal by the Senior management. The name and tagline should be easy to create a logo, on portal, on print, collaterals, and on other forms of media.

The following are the names that currently exists under various verticals in each business units each running a Innovation forum which we propose to get rid of and come up with one new name and tagline so members are not confused.

1) Innovista
2) Innoverse
3) Inno8
4) Challenges worth solving
5) Shape the future
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RESPONSES

  • Posted by saul.dobney on 9/19/2014 at 6:51 AM Accepted
    First thing would be to see if any of the eixsting names could be used as it's easier than re-inventing the wheel - what do users say?

    United Innovation - Make light work (lightbulb logo)

    The Innovation Wheel - turning problems into solutions

    Sparklight - set the world on fire
  • Posted by SteveByrneMarketing on 9/19/2014 at 2:39 PM Accepted
    Got Ideas?

    I know, it's been over used.
  • Posted by Jay Hamilton-Roth on 9/20/2014 at 12:28 AM Accepted
    Bottom-Up Innovation (or Wisdom)
    Everyone Innovates
    Smartipants
  • Posted by Win Win on 9/20/2014 at 1:25 AM Accepted
    Smartipants (Dying lol)

    Thunder Cloud Innovation
    "Striking Distance to Discovery"
  • Posted by vasudev_kamath on 9/20/2014 at 11:21 AM Author
    Hi friends,

    What we are trying to address here is that there should be a sort of Innovation Wheel within the company as rightly spotted by Saul and not just the senior management spearheading the forum as Jay mentions we want a Bottom-Up approach for Innovation and everyone in the organisation to be a part of turning problems into solutions as rightly brought forward by Saul there should be United Innovation however we do not want an overly used approach of Make light work (lightbulb logo).

    Taking all the above factors in mind we need a name and a tagline

    The name cannot be on the lines of Smartipants.

    But the name and tagline should ring a bell in the minds of employees and partners such as external bodies who come across the name that this forum and platform stands for collective innovation and the company has a bunch of employees who work together to constantly innovate to come up with disruptive technologies to shape the future of technology of its stakeholders/shareholders in the coming years.
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