Question

Topic: Taglines/Names

Tagline Needed For Special Children's Clothing

Posted by tammymanns on 9/25/2014 at 10:30 AM ET 250 Points
The store is called swanky turtle. It is MOSTLY children's clothing and mostly handmade. The difference is the many of the items donate a portion of the proceeds to various foundations (autism, dyslexia for example) and some of the items are designed for kids but worn by adults- we have a shirt that has a road map on the back - kids drive the car on it (created for austitic kids who do not play appropriately with toys or interact with adults) Idea is you give a gift to your special child but the gift is bigger.... not every item is connected to a donation, however...
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  • Posted on 9/25/2014 at 10:38 AM Moderator
    So where is this store? Is it bricks-and-mortar or online, or both? Who is your primary target audience?

    Does "Swanky Turtle" have a meaning for your target audience, or is it just a cute name someone picked? The tagline probably needs to include a reference to "clothes" and to "special kids."

    Swanky Turtle
    Special Clothes for Special Kids
  • Posted by tammymanns on 9/25/2014 at 12:13 PM Author
    it is online. Swanky turtle because my son (who is dyslexic really loved sea turtles a few years ago. the store started as a vintage shop on etsy. It is switching over to children's clothing hopefully oct. 1. women with children will be the main target audience. and grandmothers.
  • Posted by Jay Hamilton-Roth on 9/26/2014 at 10:55 AM Member
    Since you have a lot of "mostly's" (mostly children, mostly donation, mostly handmade) it's likely better to pick a tagline that addresses the core audience. Are prospective customers likely to be children, parents, people simply liking the style of the clothing, etc.? Is it the story about the maker of the clothing or the story about the buyer of the clothing you're trying to focus on?
  • Posted on 9/27/2014 at 12:27 PM Accepted
    Swanky Turtle - celebrate unique style

    Swanky Turtle - "wear" every kid is unique

    Swanky Turtle childrens' clothing - where the clothes are as unique as those who wear them
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