Question

Topic: Taglines/Names

Tagline/slogan For Admin Consultant Service

Posted by efointno on 9/28/2014 at 11:24 PM ET 250 Points
I am starting an administrative consulting business, Zeliant Office Solutions. I need some help with a slogan. The name Zealiant comes from the words zeal and reliant. I need a slogan and a tagline. Any help would be appreciated.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/29/2014 at 8:45 AM Member
    What you need more than a slogan/tagline is a marketing strategy. Who specifically is likely to hire your services? Why? Where? What special knowledge/training/certifications do you have that business owners are likely to value? What's your plan for reaching your target market?
  • Posted on 9/29/2014 at 3:24 PM Accepted
    Jay is right on the mark. Can you answer his questions?

    Separate comment: The name Zealiant (or Zeliant) is probably not going to communicate anything of value to your target audience. Have you tested it with anyone who might be in your audience? It's a shame to start a new business with a meaningless name. You will have missed a great opportunity to pre-position yourself. Any chance you can still revisit that decision?
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