Question

Topic: Taglines/Names

Acne Gel

Posted by nadineagoncillo on 10/2/2014 at 2:50 AM ET 25 Points
For our advertising class, we need to create a tagline for an acne gel (like PanOxyl)

here's our FBR:
F: contains benozyl peroxide
B: eliminates acne spots
R: confidence
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RESPONSES

  • Posted on 10/2/2014 at 8:55 AM Accepted
    How do you plan to come up with that tagline? (Hint: If we do it, you will miss the opportunity to think this through and learn to do it yourself.)

    Why not start by listening to the way your target audience discusses acne removal? After all the tagline needs to appeal to them, not to a bunch of marketing professionals.
  • Posted by Gary Bloomer on 10/2/2014 at 12:00 PM Accepted
    For your class, you need to come up with the name. Emphasis there on "for your class" and "you need to come up with".
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