Question

Topic: Taglines/Names

Tagline For Home Daycare?

Posted by markgirlrep on 10/2/2014 at 7:39 PM ET 250 Points
I run a licensed home daycare called The Tot Spot and need a tagline for flyers and business cards. I put a lot of emphasis on family/home like setting. I don't have a curriculum so nothing about education.
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  • Posted on 10/2/2014 at 8:57 PM Accepted
    What is the most important benefit your target audience is seeking? How do they select a daycare provider? What criteria do they use to evaluate alternatives? How are you different from, and better than, other daycare providers in your area?

    The key to crafting a strong tagline is giving the target audience a compelling reason why they should pick you. Who exactly is your target audience? What's the most important reason they should pick you?
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