Question

Topic: Taglines/Names

Need A Name Idea For A New Baking Programme!

Posted by laura-arksey on 10/6/2014 at 11:15 AM ET 250 Points
I am a student making my final year project which is a baking programme. Will contain VTs in high baking establishments, wedding cake decorators and makers, talk to Blogger Bakers and have segments held in a kitchen where baking demonstrations will take place.

A very friendly and family orientated programme aimed at people aged 16 and over, most likely a female audience

All suggestions of possible names for the programme will be highly appreciated.
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  • Posted on 10/6/2014 at 6:09 PM Accepted
    Instead of focusing on what you plan to include and cover in the program, look instead at the compelling need of your target audience, and give them a reason to believe that your program is going to meet (or exceed) their expectations and transform them into famous chefs (or whatever).

    If you have not interviewed a dozen of the folks in your target audience about what they do now, what they think they want, and where they'd like to see themselves in 2 years, that would be a great first step -- in naming the program and in developing the kind of content that will ultimately make the program successful.
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