Question

Topic: Taglines/Names

Need A Catchy Tagline For Ecommerce Website

Posted by evelynchong1106 on 10/8/2014 at 3:55 AM ET 250 Points
Dear Experts...

Need to tab your brain to help us think of a witty, stylish, catchy yet understandable tagline.

We are creating a ecommerce website to allow women to sell and buy pre-loved (second hand) clothes. The target audience is between aged 20 to 40, and the range of clothes we are "trading" are mid-range brands examples Kate Spade, Ralph Laure, Banana Republic, etc.

We have created a brand name called SHWOP (which stands for Shop and Swap), so we needed a self-explanatory tagline to go along with the logo.

Your contribution will be greatly appreciated! Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/8/2014 at 8:59 AM Accepted
    Share Your Favorite (Clothing) Brands
    Join The Pre-Love Generation
  • Posted by Mike Steffes on 10/8/2014 at 9:14 AM Accepted
    I almost always appreciate wordplay in the service of some positive goal. So I think it's good that you see how "SHWOP" should have a self-explanatory tagline.
    You've got the witty and stylish nailed down. So, maybe go with something simple and clear-
    "Buy and Sell Pre-Owned Clothes"
  • Posted by ARobert on 10/8/2014 at 9:30 AM Accepted
    I don't want to write down a certain tagline, since I don't know the background well. But I think you could benefit from putting the emphasis on doing social and environmental good. The tagline should clearly let the customer know that he or she is contributing to the environment by reusing clothes. Maybe you can link the pre-loved theme with loving the nature or giving a second chance to unwanted clothes.
  • Posted by Gary Bloomer on 10/8/2014 at 5:11 PM Member
    The tag line needs to be relevant to people's needs and aspirations, not "catchy". Tell us more about your site, and about your ideal buyer/seller: who this person is, where she lives, what she dies, what she looks for, what she needs and believes in, and perhaps, even include a link.
  • Posted by evelynchong1106 on 10/16/2014 at 2:05 AM Author
    thanks everyone for contributing. I have taken your suggestions into my consideration of a tagline.
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