Know-How Exchange : Taglines/Names

As important as your offering is the clear and specific definition of your target audience. Are you still planning to limit your marketing to a target audience in the Tacoma area?

I'd probably look for a tagline that gives young mothers some assurance that what you offer will make them look like caring, forward-thinking moms who will be admired by family and friends for giving their children an early exposure to artistic and intellectual pursuits. (That's an end-end-benefit.) Of course, they will get the idea that this is good for their children (an end-benefit), but the social approval is probably a stronger emotional payoff for them.

Benefit: Nurture the talent in your child.
End-Benefit: Your child's first step to stardom
End-End-Benefit: Applause for Mom and Toddler

Thank you for your response. My end goal is not stardom for any child- the classes are process oriented not performance oriented. My main goal is to create a space for families to explore the arts together, to laugh together and create memories and positive interactions. Also to educate families on how artistic experiences enhance their young child's development in every area, in addition to being a wonderful bonding opportunity.

Yes, my target audience is in Tacoma and surrounding areas- mother's and grandparents of young children, newborns to age 6.

Thank you Jay! Any other ideas before I have to close out this question?