Question

Topic: Taglines/Names

Looking For Help With Company Tagline

Posted by kevinchand51 on 10/20/2014 at 4:22 PM ET 250 Points
Hello everyone,

I'm starting up a new company that will be providing consulting services for communication and collaboration technologies. This includes things like video conferences, smart meeting rooms, web conferences.

Looking for a tag line.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/20/2014 at 7:29 PM Accepted
    What's the name of the company (since a tagline generally wants to go hand-in-hand with a business name)? What makes your company better than the competition? Who specifically is likely to be interested in your offerings?
  • Posted on 10/20/2014 at 8:45 PM Accepted
    A good name and tagline resonate with the target audience and communicate the benefit they can expect from you, but you haven't told us the name of the company or anything about the target audience. Who are they? Where? Why would they trust/believe you? How are you different from, and better than, whatever they are using now? How do they select consultants in your area? Do they even need a consultant for this kind of decision?

    Tell us the company name and answer these questions, and we'll come up with a winning tagline for you.

    BTW, have you interviewed some prospective clients? What did they tell you? What words did they use to describe the most important benefits they'd expect? This may be the most important step of all.
  • Posted by Gary Taylr on 11/3/2014 at 7:13 AM Member
    - Bridging Communication in Technology
    - Technology-driven Communication. Always.
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