Question

Topic: Taglines/Names

Slogan/tagline Needed For E-commerce Web

Posted by shopstylevogue on 11/4/2014 at 8:34 AM ET 250 Points
Hi,

I am starting up a e-commerce website selling apparels. I am fine with everything other than thinking of a slogan.

Could any of you help me up with it?

My online store name: Shop Style Vogue

Brief description of online store:
At Shop Style Vogue we sell quality clothing at low-cost price with wide variety of sizes ranging from petite to plus size. Our customer segment are college students, mid-income shoppers, price conscious shoppers as well as petite and plus size shoppers.

Thank you for your help!
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RESPONSES

  • Posted by Gary Bloomer on 11/4/2014 at 9:08 AM Accepted
    Why do you think you need a slogan?
  • Posted on 11/4/2014 at 9:11 AM Accepted
    Your target audience is way too broad. You need to narrow it down significantly. Then we need to know where these folks live and why they might consider buying from you. What makes you different from, and better than, any one of the tens of thousands of other folks selling exactly the same thing.

    Your problem is really a positioning issue. The slogan, if you even need one, is just a small sub-issue.
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