Know-How Exchange : Taglines/Names

A product slogan makes sense on a label. But a tagline, much less so. What's the thinking behind the idea of putting it on the label? What are you trying to convey. Yes, marketing materials would be a good place to reinforce the tagline.

It depends on what you are trying to communicate and to whom. And what the tagline says. And how well the name communicates your message.

There is no one-size-fits-all answer to your question. If you can give us more specifics we can be more specific in our responses.