Question

Topic: Taglines/Names

Business Name

Posted by Anonymous on 11/27/2014 at 6:05 AM ET 125 Points
Please let me know what you think if these names for a start up building business.

achieve carpentry

Insight carpentry

Pure Carpentry

Many thanks.

Amy
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RESPONSES

  • Posted on 11/27/2014 at 12:35 PM Accepted
    Tell us a little more about the business. Who is the primary target audience? Where? What unique benefit do you offer? Why should a prospective customer select you instead of another, more-experienced carpenter?

    The names you've listed don't make intuitive sense. What IS "insight" carpentry? What does that mean? And does "pure" carpentry suggest that you only do carpentry or that you only use hand tools (no power equipment)? What does "pure" mean in this context?

    As for "achieve," I don't usually think of carpentry as something you "achieve." Isn't carpentry more like woodworking? Don't you DO it more than you "achieve" it?
  • Posted on 11/27/2014 at 2:59 PM Author
    We are in Australia..

    We will be doing renovations, extensions, remodelling (that word is not used here much). The names that we wanted are all taken and we can't have them. The builder has a good eye for layout options and good structural foresight.
    We are concerned that renovation in the name will be limiting and there is an over use of the word construction which has a 'slap happy'/commercial connotation in the industry .
    We were thinking pure because of is simplicity, just good quality carpentry.
  • Posted by Jay Hamilton-Roth on 11/27/2014 at 3:08 PM Accepted
    How about "Quality First Carpentry" or "Quality First Building"?
  • Posted on 11/28/2014 at 1:31 AM Accepted
    Few I could think of:

    - Insight Designs
    - 360 Degree Carpentry
    - Style and Precision _________
  • Posted by Mike Steffes on 11/28/2014 at 6:43 PM Accepted
    Foresight Carpentry

    Eagle-Eye Renovations [Renovation Carpentry]

    Insightful Design
    Renovation Carpentry
  • Posted on 11/28/2014 at 8:57 PM Author
    Thanks everyone. I really like 360 carpentry. Lots of options
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