Know-How Exchange : Taglines/Names

The name needs to communicate to, and resonate with, your primary target audience. So who IS your primary target audience? Where? What unique benefit do you offer and provide? Why should someone in your target audience deal with you instead of a competitor?

I would forget about "catchy" and seek instead clear communication -- of what you offer and/or the benefit your target audience should expect. 7x is too cryptic. Most people won't know (or care) what it means.

You might consider conducting informational interviews with a dozen folks in your target audience to see what's important to them when shopping for precious stone jewelry. Listen for the words they use and the emotions behind them. That approach usually leads to GREAT business names and taglines. If you are not confident you can do a good job of this, hire a market research professional.

As Michael's indicated, 7x is probably too cryptic and not as meaningful for the average customer as it may be for you. So why not start with a name that does tell people what makes your products unique and/or special? Here's a list of some jewelry stores (from a previous naming contest) to get you thinking: https://www.namingforce.com/contest/4865/ See anything you like?