Question

Topic: Taglines/Names

Name For A Travel Company

Posted by Anonymous on 11/30/2014 at 4:42 PM ET 250 Points
I am looking for a really catchy name for a GLBT (Gay / Lesbian)friendly Travel Company. I have a travel agency currently that sells travel to just about anyone, but I want to create a new brand that focuses on this highly lucrative yet over looked niche market.

The company would specialize in planning and booking travel for Gay and Lesbian Destination Weddings and Honeymoons but would also sell other gay friendly romantic vacation packages. We primarily focus on the Caribbean and warm tropical destinations. In addition we might also put together group trip like group cruises and such.

I am looking for a really catchy name for the company. One that embodies what we do. So when people hear the name, they understand that we are the foremost experts in Gay / lesbian romance vacations / travel. One last note, I'm looking to make my company name also the name for the companies website domain. So something that's not to long or complicated for the domain would be great!

Thanks in advance for all your help!

Warm Regards
Bradford.
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RESPONSES

  • Posted on 11/30/2014 at 7:07 PM Accepted
    Forget about "catchy" and go for a name that will capture the unique benefit you provide for your target audience. It's more important that they understand the reason they should book travel through you than that they know you can be clever with words. "Catchy" might be OK for commodity businesses with no distinguishing benefit or features, but you actually have a substantive reason-for-being. Don't get sucked into the "catchy" trap.
  • Posted on 11/30/2014 at 7:29 PM Author
    Thanks for your in-put mgoodman. That is very true.
  • Posted by Jay Hamilton-Roth on 11/30/2014 at 10:49 PM Accepted
    Why not simply GLTBTravel.com? The domain's currently available.
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