Know-How Exchange : Taglines/Names

Can you describe more about the different lunch menus themselves? What type of meals would be in each and/or presentation differences? Where are you located?

What is "our conference" about?

What do attendees get in the various meal packages and is it really worth the effort to create exclusivity over food?

The thing about segmenting food and drink options is that it often creates feelings of resentment or unworthiness in attendees who, through no fault of their own, are on a budget. Everyone needs to eat, so why make aspects of it exclusive?

Instead of investing time and effort in setting people apart on issues of food and drink, it may be more profitable to offer premium event activities that attendees could see greater returns from (meet and greet with keynote speakers; autographed book buying opportunities and 5 minutes to ask a question; small group masterclasses for attendees willing to pay a premium for advice from a well-known speaker; photo opportunities with speakers)?

Trying to differentiate based on what food someone wants is like worrying about the ants while the elephants tromp through the garden. If the meal they order is the most important distinction you can make, maybe you should scrap the idea for the conference. Or just charge the same amount to everyone and let folks select what menu they want based on dietary preferences.

Keep the focus on the benefit of attending the conference, not on the food.

Why differentiate purely on 'price' and not on content? Fast Filler. Fresh and Healthy. Gourmet/Taste Selection.