Taglines/Names - brand name for a ladies office wear shoecollection from Anonymous: MarketingProfs Question 43684

Topic: Taglines/Names

Brand Name For A Ladies Office Wear Shoecollection

Posted by Anonymous on 12/2/2014 at 5:30 AM ET 125 Points

Need a brand name and a proper tag line for a ladies office wear collection of shoes.

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Posted by Jay Hamilton-Roth on 12/2/2014 at 8:08 AM Accepted

It would help to know a lot more about your shoe collection, including: what age of women, where do the women live, what level of price & quality, what type of style, and anything that distinguishes the shoes from your competition.
Posted on 12/2/2014 at 9:21 PM Accepted

We need the information Jay requested if we're going to be of any real help to you. Who exactly is the target audience? Where?
Posted on 12/2/2014 at 10:10 PM Author

This product will cater to the mass market and in general the age group would be from 18 to 50. but there is a wide range of products to match to different age groups of the working women who live in both urban & and rural areas. And based on our outlet grading the products will be distributed among them to match with the requirements of the target group in particular areas.The average price would vary from Rs.800( Sri Lankan Rupees) to Rs. 1500 ( Sri Lankan Rupees). The need for a proper office wear collection for the mass market was identified after a market study and we as the no.1 footwear provider in the country possesses with required channel strength & other abilities to cater the market. The designs would match with the trends and the quality of the footwear is high since the suppliers posses with required technological capabilities.