Question

Topic: Taglines/Names

Feedback On Business Name Ideas

Posted by mariannefennell on 12/9/2014 at 10:20 PM ET 250 Points
Hi everyone, I'm working on starting up my hobby of making dog collars, leashes and treats as a business. I've had some success selling my products to friends and at craft fairs. I've been away from it for some time but ready to jump in again. I'm throwing around a few names and looking for feedback.

Naughty Dog Gear (tag line: Because naughty dogs need to look good too)
Bean's Barkery ( no tag line yet)


Naughty Dog was inspired by my two very naughty dogs. My concern with this name is that it won't be user stood plus There is a video game company called Naughty Dog. Beans barkery comes from my dog beans name. Although I like it, it makes it look like I only do treats, etc.

I really want a .com domain for my website and so far these are the only two names that I like and are available. I appreciate your feedback!

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RESPONSES

  • Posted on 12/10/2014 at 8:02 AM Accepted
    Bean's Barkery -- Your target audience won't know what "Bean" means in this context. And it does suggest you make treats, can easily be confused with "bakery."

    Naughty Dog Gear -- Better, but it does suggest that you sell training gear (to correct those "naughty" behaviors).

    How about this: Tell us about your primary target audience. Where are they? How will they learn about you? What unique benefit do you deliver for them?

    Then we'll have something to serve as a basis for coming up with a suitable name for your business.
  • Posted by mariannefennell on 12/10/2014 at 8:07 AM Author
    I completely agree with your feedback! My primary target audience is every day dog owners looking for fun collars and leashes for their dogs. When I started this hobby 7 years ago, I couldn't find a collar or leash that I LOVED for my dog, so I decided to create my own. Friends / family loved them and started asking me to make some for them. I figured I had a business idea in there if I was selling them without even trying. I'm not sure that I'm really "different" from other businesses that are out there now. I know my collars are made of quality material and really last - my naughtiest dog has been wearing the same one for 5 years and it's just starting to fray. Ideally I want to sell my products at craft shows / green markets and online.
  • Posted by Mike Steffes on 12/10/2014 at 9:41 AM Accepted
    Leashes of Love
    "Beautiful dog collars and leashes"
  • Posted by Jay Hamilton-Roth on 12/10/2014 at 10:41 PM Accepted
    CollarsThatLast.com, WorryFreeCollars.com, and LIfetimeDogCollars.com are all available - if interested.
  • Posted by saul.dobney on 12/11/2014 at 12:19 PM Accepted
    Beano's Best Collars - Daywear for Dogs

    The Bark Lark

    DigDogDan

    Waggeruff Dog Gear

    Show-off Collars
  • Posted by mariannefennell on 12/11/2014 at 7:39 PM Author
    Thanks for the comments. I really want to stay away from collar and leash in the name. Too boring and too specific. I have 2 new name options:

    Wicked Biscuit
    Hound Hut

    Which of these two do you like best?
  • Posted on 12/11/2014 at 7:50 PM Moderator
    Of the two, my preference would be Hound Hut. Wicked Biscuit just suggests treats/bakery.
  • Posted on 12/13/2014 at 10:51 AM Member
    Some ideas to play around with ....

    Heavenly Hounds
    Classic Canine
    Classy Canine
    Wagging Tails
    Dog Style
    Doggy Gear
    Devil Dogs (Gear)
    Dog Gadgets
    Dipsy Doodle Dog
    LoveMyDog Gear

  • Posted by Jay Hamilton-Roth on 12/13/2014 at 12:06 PM Member
    Another approach: BadDogGoods.com (is available)
  • Posted by mariannefennell on 12/13/2014 at 12:17 PM Author
    Thanks for the suggestions. We chose wicked biscuit
  • Posted on 12/13/2014 at 2:16 PM Moderator
    Good thing you asked us.
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