Know-How Exchange : Taglines/Names

"Everyone" is a pretty broad target audience ... several billion, to be exact. I'm sure that's not what you intend. It would cost a lot of money to reach that many people.

And the best marketing plans target a very narrow audience, so you can be specific in the message you deliver to get people interested.

Maybe you can share some of the elements of your marketing plan -- especially those that deal with the demographics and psychographics of your primary target audience.

And then what is the core benefit someone in your primary target audience should expect when they deal with you? Why would they buy from you instead of any one of the thousands of alternatives they have in the crowded and competitive gifts market? How are they even going to find you?

Are you looking for just a name or an available domain as well?

Answering Michael's questions are key to helping us to help you effectively.

With the best will in the world "everyone" will not be attracted to your business name. Your ideal buyer is not "everyone", because if it is, you wind up serving no one. You'd do well to be more specific about your ideal buyer.

Celebration Station
Celebration Gift House
Magical Moments Gifts


tagline
- Unique gifts for every celebration