Question

Topic: Taglines/Names

Ebook Name: Real Estate How To Manual

Posted by sb on 1/16/2015 at 8:09 PM ET 2750 Points
I need a clever title and tag line for an ebook that I’m writing that tells people how to negotiate how to buy commercial real estate with no-to-little money down and the secrets of how to find these using our strategies.

Essentially they are shown that most commercial mortgages are assumable because there are nasty prepayment penalties that happen if the assets are sold.
I don’t like the word negotiation and we say so in the sales copy. We call this gamesmanship in our club.
The audience is the typical white-haired, angry old Middle American males who buy real estate courses.

Typical Agora customer.
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RESPONSES

  • Posted by Gary Bloomer on 1/17/2015 at 10:18 AM Member
    When naming "how to" books the mantra is "keep it simple".

    ********************** TITLE ***********************

    Sold!: How To Negotiate & Buy Commercial Real Estate with Little-to-No Money Down

    *****************************************************

    Your book cover could then be a variation of this image: https://www.dreamstime.com/royalty-free-stock-image-sold-real-estate-sign-i... with the sub-title in the lower part of the sign. Perhaps with a more commercial feel to it. But you get the idea.

    Simple. Concise. Compelling. Visually appealing. Relevant to the audience.

    NOTE: this is a premium image. I strongly advise you to AVOID simply pulling a "free" image
    from Google images. On all issues of copyright it's essential to CYA.
  • Posted by Jay Hamilton-Roth on 1/17/2015 at 2:49 PM Member
    Commercial Free! (Commercial) Real-Estate For Next To Nothing
    Secrets of Commercial Real-Estate Moguls
    Assume You Can Own Commercial Real-Estate
  • Posted by Mike Steffes on 1/17/2015 at 8:19 PM Member
    Little-to-No Money Down
    "How to Find and Buy Commercial Real Estate"
  • Posted on 1/18/2015 at 12:04 PM Moderator
    Outrageous Profit in Commercial Real Estate
    How to navigate the lucrative rapids of a multi-million-dollar opportunity
  • Posted by sb on 1/18/2015 at 1:47 PM Author
    Thanks for all of these and especially to Gary Bloomer for his painstaking attention to detail.

    Just to confirm, this book is negotiation techniques, not "how to". The how to is the next step in the funnel. These are sneaky, filthy, dirty negotiation techniques.

    Do you think that is important to place into the title here?
  • Posted by Gary Bloomer on 1/18/2015 at 3:25 PM Accepted
    Glad my input is of value.

    Here's another idea for a title:

    The Truth About Sneaky, Filthy, Dirty Commercial Real Estate Negotiation Techniques
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