Question

Topic: Taglines/Names

Brand Name For Construction Workwear

Posted by lissarob1984 on 2/13/2015 at 7:58 AM ET 250 Points
Hi, I need help with a clothing brand name for construction work wear. I have came up with a few:

WORX WORK WEAR
TOBA WORK WEAR (Tuff in Spanish)
GRANITE WORK WEAR
SOLID WORK WEAR
HARD AS NAILS WORK WEAR
ROCK WORK WEAR

I want something that sounds strong and tough but also quirky at the same time to attract the younger generation.

Any ideas and opinions welcome.

Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/13/2015 at 8:56 AM Member
    Does the name have to end with "Work Wear"? Why would your target market be interested in your brand (instead of your competition's)? Is this a lifestyle brand or for professional use?
  • Posted by mgoodman on 2/13/2015 at 9:24 AM Accepted
    I'd leave the "Work Wear" words out of the name and perhaps use them in a tagline. Something like "Granite" or "Granite-Tough" would definitely focus on the "strong and tough" requirement. Same with "Hard-as-Nails." Somehow the addition of "work wear" seems to dilute the impact, even though I get the need to let your target audience know what you are selling.

    Granite
    Tough Workwear for Tough Jobs

    Hard-As-Nails
    Tough Workwear for Tough Jobs
  • Posted by lissarob1984 on 2/13/2015 at 2:54 PM Author
    It will be a lifestyle brand on high quality clothing compared to others which can be poor. Work wear can be the tag line or maybe something else would be better.
    Thanks for your comments.
    Any more are welcome.
  • Posted by Jay Hamilton-Roth on 2/13/2015 at 11:25 PM Accepted
    Hard Living
    Rugged Life
  • Posted by Gary Bloomer on 2/14/2015 at 8:25 AM Accepted
    Is this a branded, fashion-based line of urban style, pseudo-construction wear? Or is it a line of practical work wear for use in the construction world in which there's dirt and a need for hard-wearing use? I've worked in construction and from my experience, practicality seemed to have the upper hand.
  • Posted by Shelley Ryan on 3/2/2015 at 1:19 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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