Taglines/Names - Require a name for sub brand in tiles industry from jigar.darji: MarketingProfs Question 43901

Topic: Taglines/Names

Require A Name For Sub Brand In Tiles Industry

Posted by jigar.darji on 2/20/2015 at 10:57 PM ET 250 Points

We want to separate our high value product as a different brand and for that reason we required the lavish name for that.

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Posted by Jay Hamilton-Roth on 2/21/2015 at 9:02 AM Accepted

What can you tell us about your other brands, your customers, and the name of your company?
Posted by mgoodman on 2/21/2015 at 1:17 PM Accepted

Who is the target audience for your current and high-value products/brands? Where? What's better about the high-value product (besides your gross profit margin)? Why might someone prefer that over your current brand? What's the name of the current brand? How do you distribute your tile products?

It sounds like you might need a branding strategy as much as a brand name.
Posted by jigar.darji on 2/21/2015 at 10:16 PM Author

Jay,

My brand name is Varmora tiles and now our customer base is general, we want to create separate brand which only contains our high value product and which is for architect.
Posted by Gary Bloomer on 2/21/2015 at 10:37 PM Accepted

Do architects know your high brow brand exists? How will you incentivize them to choose the higher value brand?
Posted by Shelley Ryan on 3/5/2015 at 4:34 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been any activity in at least 10 days.

Thanks for participating!

Shelley
MarketingProfs