Question

Topic: Taglines/Names

Tagline For A Swim School?

Posted by yingsytee on 3/3/2015 at 3:28 AM ET 250 Points
Hi, I need a tagline for a (mainly children) swim school whose unique features are
1. coaches are trained in-house and are highly respected in the industry
2. coaches who are fun and equipped with early childhood training
3. lessons are taught in a private pool.

I dont know how to craft in (even a little) of these aspects into a usual swim school tagline.

Appreciate any help out there!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/3/2015 at 8:51 AM Accepted
    What's the name of the school? Located where?
    In the area, are there a lot of other swim schools?
    From the perspective of the children (and parents), what makes your school special? Effective? Convenient?
  • Posted on 3/3/2015 at 4:48 PM Accepted
    Do you have some parent testimonials? It's important to know what they are noticing (and valuing) about what you do.

    And, repeating Jay's questions: What's the name of the school? Located where? Etc.

    And to note: Features (as you listed) are not nearly as important as a compelling unique and important BENEFIT. What's yours? What is your core deliverable?
  • Posted by saul.dobney on 3/4/2015 at 5:39 AM Accepted
    Devoted to helping kids swim

    Swimming from the first splash

    Specialists in swimming for children

    Trusted Swimming Teachers
  • Posted by yingsytee on 3/11/2015 at 1:48 PM Author
    Hi guys,

    thanks for the comments, and more so, for the questions.
    I will need to find out the answers to those questions.

    As of now, the swim school industry in Singapore is pretty homogenous... businesses can still run because it is not yet saturated. I'm hoping to build on this lead we have right now (even with zero marketing strategy!!)

    Early childhood training is already an exception but, like you mentioned - not enough of a unique benefit. I will have to figure out a clearer angle to this aspect.

    Also, thank you saul.dobney for the suggestions! (:

    Thanks a lot again!

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