Taglines/Names - Spring renovation tagline from emilyvandermey: MarketingProfs Question 43968

Topic: Taglines/Names

Spring Renovation Tagline

Posted by emilyvandermey on 3/12/2015 at 12:31 PM ET 125 Points

I need a short tagline, 3 or 4 words max, for a company that re finishes concrete floors. I want it to tie into spring somehow.

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Posted on 3/12/2015 at 2:03 PM Accepted

Who is the primary target audience? Where? What's the name of the company? What do you want the tagline to communicate?

Spring? Huh? What does Spring have to do with refinishing concrete floors? Doesn't make sense on the surface. Maybe you can explain?
Posted by emilyvandermey on 3/12/2015 at 2:13 PM Author

update:
The company is called garage experts. They just wanted an ad that tied into spring rather than their typical "Renew Your Floor" tagline. Target audience is probably middle class families/moms.
Posted by Jay Hamilton-Roth on 3/12/2015 at 2:22 PM Accepted

Spring Clean Your Garage
Posted by Gary Bloomer on 3/12/2015 at 2:58 PM Accepted

"Target audience is probably middle class families/moms."

Probably?

Probably is not a positioning strategy.

There is a huge difference between moms and families.

By tying it in to spring, your ad will fold into every other spring based ad.
Posted by $teve on 3/13/2015 at 10:24 AM Accepted

- Concrete facelifts
Posted by Shelley Ryan on 3/30/2015 at 2:48 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been any activity in at least 10 days.

Thanks for participating!

Shelley
MarketingProfs