Question

Topic: Taglines/Names

Name & Tagline For A Christmas Market

Posted by Anonymous on 3/18/2015 at 5:22 PM ET 500 Points
We are taking a fresh look at the Christmas Market event and are seeking your help with naming.

THE VALUE PROPOSITION

Christmas market in the US is often modeled after the German Kristkindl market and is mainly a street market of artisans and small vendors in stalls where people find unique Christmas gifts, handmade decorations, ornaments, and Gluehwein ¬ mulled wine. The atmosphere is often festive and lively.

While keeping with the authentic idea, we are turning the Christmas Market into a modern, social and celebration place where people meet and get together. The Christmas Market we are envisioning is one that combines a European-themed street market with spectacular events and relevant attractions to appeal to both families and millennials.
Duration: 4 weeks, Location: public park or city center

PERSONALITY

Social
Festive
Fun
Experiential
interactive

ATTRIBUTES

Shopping (unique/handmade)
Entertainment
Discovery
Celebration
Holiday
European

EXISTING CHRISTMAS MARKET NAMES IN the US, Canada and UK

Christkindl Market, Christmas market, Holiday Market, Winter Village, Holidazzle Village, Santa Wonderland, Christmas Fair/festival, Marche de Noel, Ice Festival,

KEY CRITERIA FOR NAME & TAGLINE
- Can’t contain “Christmas” to appeal to broad ethnic and religious groups
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RESPONSES

  • Posted on 3/18/2015 at 5:59 PM Accepted
    Sounds like a "Holiday Street Fair" to me. You can also add a community spirit element by including the neighborhood, city or region name in a tagline.
  • Posted by Gary Bloomer on 3/20/2015 at 1:42 PM Accepted
    If the title cannot, by your rules, involve the word "Christmas" it cannot, therefore, be a Christmas market. If you omit the word "Christmas" for fear of offending a minority, you cater to the majority in order to serve "everybody". This is a huge mistake.
  • Posted on 3/26/2015 at 12:59 PM Accepted
    Holiday Family Market Festival
    Community Celebration Market
    Celebrations Around The World Festival
  • Posted on 3/28/2015 at 11:57 AM Accepted
    How about:

    Holiday Celebration Event
    Offering holiday food, fun, furnishings and festivities
  • Posted by Shelley Ryan on 4/6/2015 at 8:15 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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