Question

Topic: Taglines/Names

Corporate Training Catchy Phrase

Posted by hewitt.l on 3/25/2015 at 6:30 PM ET 250 Points
My company is offering training programmes tailored to suit your company's needs. This is being placed on our website. I need a catchy phrase which will peak the reader's interest and prompt them to want to learn more about he programmes.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/25/2015 at 7:03 PM Accepted
    It would help us to know a lot more about what exactly you're offering, the name of your company, who your target audience is, what makes your programmes better than the competition, and the ultimate benefit your clients will get from your offering.
  • Posted by Gary Bloomer on 3/25/2015 at 7:25 PM Accepted
    Every time someone comes to this forum and asks for a "catchy" name or phrase, somewhere on high, an angel reaches down into a basket of cute, pink-bellied puppies, picks up one of the adorable little scamps, and strangles it.

    Does your company have a name? if so, please share it. Ditto your website. How does your company benefit mine? I have no idea. Enlighten me.

  • Posted by mgoodman on 3/25/2015 at 7:56 PM Accepted
    What will pique the interest of your target audience is a compelling benefit promise. Forget catchy. They are not looking for catchy.

    Who is your target audience? Where are they? And what is your compelling benefit promise?
  • Posted by Shelley Ryan on 4/6/2015 at 8:29 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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