Question

Topic: Taglines/Names

Announcing A Name Change Externally

Posted by sashton on 4/10/2015 at 12:30 PM ET 125 Points
We recently changed our franchised name and I don't want to put out advertising that says the cliché "New name, same great service" Anyone else have a better ideas for a tag phrase I could use to express that same message??
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/10/2015 at 2:13 PM Member
    What's the reason for the change? What was the perception of the old name? Besides the name, will anything about the service you provide be different?

    Why not simply say in your advertising:

    NEW COMPANY NAME
    (formerly old company name)
  • Posted by mgoodman on 4/10/2015 at 9:21 PM Accepted
    Why don't you want to use the tried-and-true approach? What's driving the search for something new/different?
  • Posted by sashton on 4/10/2015 at 9:28 PM Author
    So essentially we have two sides of our business. One side has a lot of brand equity in the name, and the other side we used to use a franchise name from a different company. so the name change is meant to bring awareness that this part of the business is also part of our larger brands family. The billboard campaign is going to say welcome to the family and have the new logo. The new logo has similar elements and a similar name to our existing company. The tagline is going on the direct-mail piece to all of our existing customers to notify them of the name change. But I'm just looking for something a little bit more creative than "new name same great service".
  • Posted by Jay Hamilton-Roth on 4/10/2015 at 10:23 PM Accepted
    "We're Growing" or "We're Evolving"
  • Posted by Mike Steffes on 4/13/2015 at 9:11 AM Accepted
    Our Family Picked-Up A New Member!
    [old name] is now [new name]

    or- Our Family Welcomes ...
  • Posted by sashton on 4/13/2015 at 10:27 AM Author
    Thanks Mike! I think that will work great actually!
  • Posted by Shelley Ryan on 4/24/2015 at 5:37 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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