Question

Topic: Taglines/Names

Need Help With Tagline/slogan For Jewelry Company

Posted by grapevinetrails33 on 4/15/2015 at 3:01 PM ET 250 Points
My mother & I have started a jewelry business. We sell European charms (bracelets) but are having trouble coming up with a slogan/tagline that tells people who we are. It essentially promotes tourism where a tourist attraction business (ex. winery)has a unique charm that represents only that business. (Ex. Goosecross Cellars would be a goose charm). We are promoting a concept that people follow a 'trail' of participating businesses and pick up a charm to add to their collection. The 'tourist' will go home with a souvenir and memories/stories to tell.
Our company name is Grapevine Trails.
We have come up with "Creating Charmed Memories", "Memorable one-of-a-kind charm collections" and a few others, but nothing stands out.
Would you please help with some ideas of a slogan/tagline to add with our logo?
Thank you. I look forward to your ideas.
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RESPONSES

  • Posted by mgoodman on 4/15/2015 at 6:18 PM Accepted
    So who is your primary target audience? Is it the wineries who will actually pay for the charms? Are they the ones who need to see a tagline? Or is it the end-user/consumer? How/where would they see/hear the tagline? How are they going to learn about the set collection opportunity?
  • Posted by Jay Hamilton-Roth on 4/15/2015 at 8:29 PM Accepted
    Remember Your Charming Vacation
    Make Your Vacation (Memories) Charming
  • Posted by Mike Steffes on 4/16/2015 at 8:26 AM Accepted
    Grapevine Trails

    Build a Unique Charm Trail Collection
    Collect Your Own Unique Charm Trail
    Build Your Personal Charm Trail Collection
  • Posted by grapevinetrails33 on 4/17/2015 at 12:33 PM Author
    Our primary target audience are women tourists from the ages of 19-99 who like to purchase jewelry. To clarify, it will not just be wineries, but any and all tourist attraction businesses that will participate. The businesses sell our label in their stores. The businesses need to see the tagline, but the tourists (customers) are the target audience. They would see/hear the tagline from advertising and displays and word of mouth.
  • Posted by grapevinetrails33 on 4/17/2015 at 12:46 PM Author
    Thank you to all who have responded so far...
  • Posted by jstiles on 4/22/2015 at 8:15 PM Accepted
    Wear your vacation memories
    Wearable vacation memories
    Tell your vacation story in charms
    Jewelry with a story
  • Posted by Shelley Ryan on 4/30/2015 at 2:00 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
  • Posted by grapevinetrails33 on 5/1/2015 at 11:54 AM Author
    Thank you everyone for participating! I appreciate everyone's help.

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