Question

Topic: Taglines/Names

Tagline For Baby Product Company

Posted by Anonymous on 4/17/2015 at 9:13 PM ET 125 Points
Tagline For Baby Product Company

The product is a baby feeding bottles and some accessories like feeding bowls, syringe, nose aspirator etc. It has a wide range of baby product offerings.

The company name is "espoir". it's a french word which means "hope" i need to keep the tagline open for future product ideas, like carrier, wet tissue, etc.

Thanks very much in advance for your creative input!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/18/2015 at 9:38 AM Accepted
    Since your company name doesn't give a clue what you offer or to who, your tagline's needed to make it clearer. For example:

    Espoir: Beautiful Baby Products
    Espoir: Baby-Tested Parents-Loved Products
  • Posted by mgoodman on 4/19/2015 at 4:45 PM Accepted
    Where is your target audience. Are they French-speaking? Besides, what does "hope" -- in any language -- have to do with baby products? The problem is the name, not so much [lack of] a tagline.

    What unique benefit do you offer your target audience? Why should they buy from you?
  • Posted by saul.dobney on 4/20/2015 at 5:08 AM Accepted
    Espoir - for newborns and new mums

    Espoir - baby essentials

    Espoir - caring (products) for babies

  • Posted by Shelley Ryan on 4/30/2015 at 2:05 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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