Question

Topic: Taglines/Names

Tag Line For A Psychologist In Private Practice

Posted by evekilmerphd on 4/22/2015 at 10:11 AM ET 25 Points
I'm a psychologist in private practice. What is a good tag line?
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RESPONSES

  • Posted by Gary Bloomer on 4/22/2015 at 11:03 AM Member
    Who is your ideal client and what are their psychological pain points?
  • Posted by Gary Bloomer on 4/22/2015 at 11:06 AM Accepted
    Is this you? https://www.evekilmer.com

    If it is, why not restate something you're already known for?

    "Boulder's Leading Marriage and Family Counselor"
  • Posted by mgoodman on 4/22/2015 at 12:12 PM Accepted
    Who is your primary target audience? Does your practice have a name other than YOUR name? What do you want your tagline to communicate? How will you evaluate our suggestions? What are the success criteria? If we know these things, there's a good chance we can come up with a great solution for you.
  • Posted by evekilmerphd on 4/22/2015 at 2:24 PM Author
    Hi Gary,
    Thank you so much for getting back to me so quickly. My ideal client is 18-65 and has one of the following issues: anxiety, perfectionism, going through a divorce, needs couples therapy, is interested in group therapy or has an eating disorder. Preferably they can also pay out-of-pocket at $130/session.
    Eve
  • Posted by Jay Hamilton-Roth on 4/22/2015 at 2:46 PM Accepted
    Since it'll be very hard to convey your list of issues in a tagline, and presumably you're not satisfied with your existing tagline (which says that you offer therapy for adults), then it's probably a good idea for you to explain how you differentiate yourself from other therapists in your region. Why do people recommend you to others? If you're the Best of Boulder Award winner for 2015, then Gary's suggestion could work well for you.
  • Posted by evekilmerphd on 4/22/2015 at 6:26 PM Author
    Yes, that makes sense. Thank you so much for your input.
    Eve Kilmer
  • Posted by MatSher on 4/22/2015 at 8:27 PM Member
    A general positive / professional promise

    - Mastering the human condition -

    or a similar feel but with a bit more direct & purposeful

    - Confronting the human condition -
  • Posted by MatSher on 4/22/2015 at 8:47 PM Member
    A supportive promise

    - Guiding minds well -

    Or you could shorten it to make it more direct

    - Guiding minds -
  • Posted by MatSher on 4/22/2015 at 8:51 PM Accepted
    And another supportive promise

    - Cure through care -

    Or a playful, more memorable promise, one that has a bit of personality

    - Obsessively compulsive care -


    Hope these help.
    I think I could really use a session, I think I am a bit plagued by perfectionism. I never knew there was a special therapy for that.
    Matty
  • Posted by Shelley Ryan on 5/5/2015 at 1:07 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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