Question

Topic: Branding

What Is The Impact Of Branding In An Organisation?

Posted by Anonymous on 5/20/2015 at 8:34 AM ET 250 Points
i want to know how rebranding an organisation will affect an organisation
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RESPONSES

  • Posted by Gary Bloomer on 5/20/2015 at 8:39 AM Member
    What, specifically, do you want to know, where have you already looked, what have you already found?
  • Posted on 5/20/2015 at 8:50 AM Author
    i am writing a thesis on the topic "the impact of rebranding a company" an i'm using a communication company as my case study. i'm desperately in need for direction
  • Posted by dawn.ferfolia on 5/20/2015 at 9:26 AM Accepted
    There are a lot of factors that could influence the level of impact on the organization... current level of awareness, current perceptions, history... I could go on. My suggestion would be to research organizations that have gone through rebranding and evaluated the impact that it had.
  • Posted by Gary Bloomer on 5/20/2015 at 9:29 AM Member
    Which communication company are you using? What does this company communicate and to whom? What were they called? What are they called now? Have you approached them for their insight, experiences, and suggestions?
  • Posted on 5/20/2015 at 10:04 AM Author
    now i'm beginning to have direction, i actually want to investigate the company called "Airtell" it was formally known as zain, and it's one of the leading telecommunication company
  • Posted by Gary Bloomer on 5/20/2015 at 11:20 AM Accepted
    https://www.ndtv.com/photos/news/airtel-acquires-zains-africa-business-for-...
  • Posted by Jay Hamilton-Roth on 5/20/2015 at 8:02 PM Accepted
    The trickiness is that if the company didn't rebrand itself, but instead focused its resources on solving the previous shortcomings, could it have also succeeded (quicker, cheaper, or more efficiently)? In other words, was it the marketing effort that saved the day, or something else? How do you know?
  • Posted by Shelley Ryan on 6/3/2015 at 6:14 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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