Question

Topic: Taglines/Names

Catchy Name For Benefits Of High Tech Company

Posted by atdowdle on 5/25/2015 at 5:31 AM ET 250 Points
We are looking for a catchy name for the employee benefits program for a high tech company. Something short that when the employees see the name of an email or other correspondence they know that it is specific to the benefit program our company provides for them and their family. We had Benefits Corner but that seems rather boring. Thoughts?
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RESPONSES

  • Posted by saul.dobney on 5/25/2015 at 6:48 AM Accepted
    Perks & Plans

    Fringe Benefits

    The Careplan
  • Posted by Gary Bloomer on 5/25/2015 at 8:03 AM Member
    Why does this name need to be "catchy"?
  • Posted by atdowdle on 5/25/2015 at 8:12 AM Author
    To capture employees attention and set apart to be unique. If employee sees consistently "Benefits Corner" or the "Careplan" as suggested above the employees know that it pertains the employee benefits program specifically.
  • Posted by Jay Hamilton-Roth on 5/25/2015 at 8:48 AM Accepted
    Benefiting You
    Good For You
  • Posted by Gary Bloomer on 5/25/2015 at 9:41 AM Accepted
    "If employee sees consistently "Benefits Corner" or the "Careplan" as suggested above the employees know that it pertains the employee benefits program specifically." This renders your argument for something "catchy" a moot point.

    "Catchy" is a BS cop out. It does not sell. It seldom attracts attention. It is a myth that names need to be "catchy" in order to stand out. Asking for something "catchy" is the same as me asking you to come up with someone more human, or more resourceful. Opt for relevance over catchy.
  • Posted by aadeepti on 5/27/2015 at 5:59 AM Accepted
    come and fulfill your dreams!!!

    Dream turns reality....

  • Posted by malkosbm on 5/27/2015 at 3:28 PM Accepted
    Your Benefits
    You and Benefits

    Benefits Only For You / Benefits 4 U

    Benefits 2 Catch

    Not to be missed / Not 2 B Missed

    Benefits CatchUp / The B. to catch
  • Posted by Shelley Ryan on 6/8/2015 at 5:23 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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