Question

Topic: Taglines/Names

Mobile Fashion Business

Posted by Anonymous on 6/8/2015 at 11:11 PM ET 250 Points
I need a tag line for a mobile fashion truck, I will be selling accessories, mostly jewelry, hand made, silver, fashion jewelry, handbags, sunglass, belts, etc etc. My target audience will be foot traffic, private parties, corporate and charity events, "girls nite out" nursing homes, neighborhood events, colleges and bridal parties. I need help; my truck is being wrapped soon, I have one chance to get this right. Thank you in advance for your help.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/9/2015 at 8:07 AM Member
    What's the name of your business? Located where?
    Are there similar businesses in your area? If so, how is yours different? If not, why would someone be interested in buying off your truck (instead of an established store)?
  • Posted by Mike Steffes on 6/9/2015 at 8:35 AM Member
    It sounds like you are targeting everyone who wants accessories... And you have maybe around 100 square feet of good display space? Do you have a more specific segment that you would tend to focus on? Do you know which qualities you want to emphasize about your products?
  • Posted on 6/9/2015 at 10:57 AM Author
    To Jay and Mike, the name of my company is MIrrorMirror Boutique, located in Charlotte NC. There are similiar business models in the area that do very well. None that sells accessories only. The mobile industry is growing and its the experience of buying off a mobile boutique and its supports small business. The bus is a good size with lots of pull out drawers for display and storage, I would love to focus on the handmade and signature pieces.
  • Posted by Mike Steffes on 6/9/2015 at 11:33 AM Accepted
    If a lot of your potential customers consider community and small business support to be important aspects of their purchasing decisions then maybe your tagline should have some phasing related to that.
  • Posted on 6/9/2015 at 11:45 AM Author
    Any ideas for a tagline? I want something when said you will think of me and my truck (the bling box)
  • Posted by chough on 6/9/2015 at 11:49 AM Member
    bringing the bling

    Who's the fairest?
  • Posted by Jay Hamilton-Roth on 6/9/2015 at 12:02 PM Accepted
    If the goal is a phrase to put on the outside of the truck, then perhaps you'd be better off improving the graphics of the truck itself - to give people an idea of what goodies are within the truck and the fun of shopping within (since you'll be creating a mobile billboard).
  • Posted on 6/10/2015 at 3:25 PM Accepted
    "Where Fashion Comes to You!"
  • Posted by chough on 6/23/2015 at 10:05 AM Accepted
    Good to Go
  • Posted by Shelley Ryan on 7/2/2015 at 6:29 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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