Question

Topic: Branding

Brand Plan Preparation

Posted by manas.chakraborty91 on 6/17/2015 at 3:17 PM ET 50 Points
I am selected in the Product management team of a Pharma company.But prior offering me the final offer letter i am asked to do a brand plan on zinc supplements used in diarrhea common cold & anti viral diseases.I do not have any idea about brand management of pharma products.Kindly help me in preparing this brand plan.
Please let me know what points should i include?
How to present it?
And all other necessary points required in the plan.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/17/2015 at 6:45 PM Accepted
    A few thoughts:

    1) Contact your potential employer and ask for an example of a previous brand plan - so you have an idea of what their expectations are.

    2) Do your own research online about their request - since this may be an example of a project you'll have to do for them in the future.
  • Posted by Shelley Ryan on 7/2/2015 at 6:49 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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