Question
Topic: Branding
Need Creative Name For Women's Affinity Group
Looking to rebrand a women's affinity group at a private law firm. Ideally would like to convey something that demonstrates business value, not just social chatter. It's currently called the "Women's Initiative" - but that doesn't really tell who they are or what they do. We need something that will be a value-add to the law firm and show the men that the women have business value if they market strategically.
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