Question

Topic: Taglines/Names

Name For 3pl (logistics) Company

Posted by Seopacks on 9/16/2015 at 6:39 PM ET 1000 Points
Please help us naming a 3PL (freight brokerage) company based out of North America. Our main focus is providing Truck load and LTL service to wholesalers, merchants, food brokers, manufactures, produce suppliers etc. Our main focus will be truck freight.We have over 25 years of experience and we provide custom logistics solution. Our ability to think out side the box gives competitive advantage over our competition.
We are looking for something short and easy to remember name.
Your input will be highly appreciated
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/16/2015 at 10:20 PM Accepted
    Are you focusing on a certain industry?
    Can you share some examples of how you helped clients by thinking outside the box?
    Since your competition also has years of experience, custom solutions, and knowledge of trucking - why would someone choose to work specifically with you?
  • Posted by dalcid on 9/17/2015 at 10:26 AM Accepted
    Fresh Freight
  • Posted by Seopacks on 9/17/2015 at 1:05 PM Author
    Our main focus in on trucking industry.

    Thank you
  • Posted on 9/18/2015 at 10:58 AM Accepted
    YOUR main focus may be on the trucking industry, but what's important to your customers and prospective customers? How do they choose a freight forwarder? What are the criteria THEY use to pick a trucker? Are they looking for "outside the box" or safety, reliability, or something else?
  • Posted by Seopacks on 9/21/2015 at 12:03 AM Author
    Compettive rates, on time delivery and communication technology is important to our potential customers. Reliability is very important in our business
  • Posted on 9/21/2015 at 4:02 PM Accepted
    You didn't mention "out of the box thinking" as something that's important to potential customers. How does that give you competitive advantage? I'm not getting it.
  • Posted by Seopacks on 9/21/2015 at 5:16 PM Author
    Well I can go and write an essay on "out side the box" thinking! It would require quite a bit of logistics knowledge to understand where we have to get creative to make everything work and get our customer best rates.
  • Posted on 9/21/2015 at 6:12 PM Accepted
    But is that going to resonate with your target audience, or will it just sound like some mumbo-jumbo to them?

    I'd focus on the core benefit for your customer, as perceived by them. How you do it, or how much out-of-the-box stuff goes on that they don't see, doesn't matter to them, as long as you deliver whatever is most important to them.

    Skip the stuff about how long you've been doing this, and how out-of-the-box you can be, and get to the unique and compelling benefit you offer to your customer. Once we nail that down, we can develop a great name (and perhaps a tagline to go with it).
  • Posted by Gary Bloomer on 9/21/2015 at 6:19 PM Accepted
    "Compettive rates, on time delivery and communication technology is important to our potential customers. Reliability is very important in our business."

    Is this what YOU think? Or do you know for a fact that these are the things your clients welcome most?
  • Posted by Gary Bloomer on 9/21/2015 at 6:22 PM Accepted
    Unless you've doen a good amount of double blind research that's furnished you with solid facts about the things your clients value most, I'd urge you to rethink your position. What's important to you may not matter to clients but the opposite is never true: what may not matter to you may be vital to them. Your task is to figure out what those things are and to cater to them in ways no other service provider does.
  • Posted by Seopacks on 9/21/2015 at 7:50 PM Author
    Gary
    We know for the fact that reliability is important to our customers. As far as rates goes, that is no brainier, Everyone wants to save money. In our business communication is very important. I have talked to many clients where their existing suppliers do not communicate with them regarding delays etc (which is very simple thing) Keep them updated regarding the progress of their freight is simplest thing where most of competitor are lacking.
  • Posted by Jay Hamilton-Roth on 9/21/2015 at 8:00 PM Accepted
    Here are some names to consider:

    Outside-Of-The-Box Freight (a play on words with "box" = cargo container)
    Beyond Trucking
    Specialized Freight Solutions
  • Posted by Seopacks on 9/21/2015 at 9:26 PM Author
    Jay
    Thanks for your input. Beyond is already on my list. Instead of "Specialized" We were thinking "tailored"
  • Posted by adityam3 on 9/22/2015 at 5:09 PM Accepted
    EUOS freight, EUOS is one of the four immortal horses of the sun-god Helios as per greek mythology.

    EUOS Sun travels on EUOS. :D
  • Posted by Seopacks on 9/22/2015 at 6:08 PM Author
    EUOS: I think it is hard to pronounce Also EUOS is short for Early Urethral Obstruction Sequence as per thefreedictionary.com
  • Posted by adityam3 on 9/22/2015 at 7:52 PM Accepted
    "Vide Freight" : Vide is wide....

    If you dont like this give some specifications of areas of operations/ intended users/
  • Posted by Seopacks on 9/23/2015 at 1:17 PM Author
    Vide is nice and short, it sounds same as wide, and we will be saying all day this is so and so from Vide with the "V"
  • Posted by adityam3 on 9/23/2015 at 1:30 PM Accepted
    Alright, good luck then :) please let me know if you need any further suggestions with captions - seopacks
  • Posted by Seopacks on 9/23/2015 at 1:36 PM Author
    @adityam3 I can definitely use some more suggestions if you have any one.

    Thank you
  • Posted by adityam3 on 9/23/2015 at 1:59 PM Accepted
    "Drift freight" - Shift with drift... , lemme know if you need more...
  • Posted by Seopacks on 9/23/2015 at 9:46 PM Author
    @adityam3
    We could use some more suggestions :-)
  • Posted by Seopacks on 9/24/2015 at 6:51 AM Author
    Jay
    Do you have any other ideas? I think you were going on right track . Your input is much appreciated.
  • Posted by adityam3 on 9/29/2015 at 4:21 PM Accepted
    "T2T freight - Terminal to Terminal" I even created a logo...
  • Posted by adityam3 on 9/29/2015 at 4:38 PM Accepted
    TIDE - Freight
    TI me
    DE finite
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