Question

Topic: Taglines/Names

Tagline Still Troublesome

Posted by Anonymous on 10/4/2015 at 9:28 PM ET 250 Points
Hello, Again!
I posted previously for help with a name for a dog rescue and support for rescues (providing addition space for dogs).
The consensus of opinions was to go with Ari's Wish, in honor of my late son.
The tagline is still not quite "there". I feel it needs to be fairly general to allow us to add and/or subtract programs.
Something like "bettering dog's lives", "a dog rescue network", "a dog welfare organization", "helping rescues rescue", "for the love of dogs", "for the sake of dogs", "until every dog is safe".....not good but general.
Thanks for any help!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/4/2015 at 10:20 PM Accepted
    Since the name you chose doesn't clearly state what the organization does or for who, it's up to the tagline to clarify. For example:

    Ari's Wish: Supporting Dog Rescuers
    Ari's Wish: Loving Rescue For Dogs
  • Posted on 10/4/2015 at 10:54 PM Author
    I agree. I just couldn't nail it. How about "Helping dogs and their rescuers"? Too long?
  • Posted on 10/4/2015 at 10:58 PM Author
    Or how about "Ari's Ark, care (or a haven) for rescued dogs"? That could include dogs we rescue or other rescues do.
  • Posted by saul.dobney on 10/5/2015 at 5:40 AM Accepted
    Ari's Wish - Giving a home to abandoned dogs

    - Care for dogs without homes

    - Giving rescued dogs a chance
  • Posted by mgoodman on 10/5/2015 at 6:22 PM Accepted
    Re: "Helping dogs and their rescuers"

    "Helping" is a really weak word. It suggests you don't really DO whatever it is you're supposed to do. It says, "If someone else does the heavy lifting, I'll pitch in a little bit too." Don't try to be too clever and parse the words too precisely.

    Ari's Wish
    A Home for Abandoned Dogs
  • Posted on 10/5/2015 at 7:07 PM Author
    I agree with the "helping" thing.
    Here are my thoughts:

    A home for abandoned dogs - not really abandoned if already rescued
    Care for dogs without homes - it infers that we are looking for a home for them. There own rescue does that.
    Giving rescued dogs a chance - what is the chance? Actually we are giving the rescues a chance to pull more dogs at the 11th hour because we can give them emergency housing
  • Posted by saul.dobney on 10/6/2015 at 3:55 AM Member
    It sounded to me as if your focus was on rescuing abandoned dogs, so I'm getting a little confused now. If the dog is already rescued, and their rescuer sorts out a home for the dog, what's the role of Ari's Wish?

    Backup and support for Dog Rescue
    Emergency kennels for rescued dogs
  • Posted on 10/6/2015 at 10:45 AM Author
    when dogs are pulled, it is usually by a rescue that is not a "bricks and mortar" organization. They are, for the most part, reliant upon foster homes to care for the dogs until they are adopted. Adoption can take time. There are applications, reference and home checks etc...so it takes time. The animals have to have all shots, microchip, treatments done. Some are sick or hurt. One rescuer now has 20 dogs in her home because there is no place to go. we could give her space to rescue another dog.
  • Posted on 10/6/2015 at 12:47 PM Author
    How about "Ari's Wish", saving more dogs ? Would that work?
  • Posted on 10/7/2015 at 12:46 AM Author
    How about Ari's Wish...."saving dogs by helping rescues"
  • Posted by saul.dobney on 10/7/2015 at 5:58 AM Member
    Thanks. That's a bit different to over here in Europe where the rescuer and the dog's home are most often the same, so we have abandoned dogs, but wouldn't really say rescued dogs. You'd be known as a Dog Rescue Center or a Dog's Home in the UK (very different from kennels).

    Ari's Wish - Refuge for Rescued Dogs
    Ari's Wish - Housing for Rescued Dogs
    Ari's Wish - A Shelter for Rescued Dogs
  • Posted on 10/7/2015 at 7:05 PM Author
    What do you think about "Ari's Place", a support for dogs in need

    I got to thinking and Ari's Wish started to bother me because his wish was to open his own animal hospital where he would treat rescue animals and pets of homeless people along with regular patients. I think "Place" represents the hospital and "support" represents the care he would have given. Also, "dogs in need" could be any dogs: abandoned, strays, owner dumped, special need, emergency housing needed by other rescues or even dogs that we may rescue ourselves. Please jump in and give me your thoughts. I need name for the incorporation application asap. Thanks!!!
  • Posted by mgoodman on 10/7/2015 at 8:35 PM Moderator
    "Ari's Dream" is another option.

    "Place" sounds like it's where he is, as in "Come over to my place."

    "Dogs in need" is not nearly as clear as "abandoned dogs," and it doesn't tug at the same emotional heartstrings. "Abandoned" communicates an emotional tug much more than "in need." The thought of abandonment will grab people in a way than "need" wouldn't.

  • Posted on 10/7/2015 at 9:10 PM Author
    Good point! But what we are doing is not was Ari's wish was. He wanted to open his own hospital. That's why I chose "Place"
  • Posted on 10/7/2015 at 9:14 PM Author
    Ari's Dream....support (or help?) for abandoned animals. Better?
  • Posted by Gina G. Scala on 10/8/2015 at 1:06 PM Accepted
    Ari's Ark - a haven for dogs in need and their rescuers, too!
  • Posted on 10/8/2015 at 1:57 PM Author
    We had considered "ARK" but there is another "ark" type rescue here and we didn't want to confuse people. We would also need a fairly short tagline (around 4 words?)

    How about ARI'S DREAM...support for abandoned dogs
  • Posted by jstiles on 10/8/2015 at 5:33 PM Accepted
    Ari's Doghouse
    - Where owners meet their dogs
    - A safe home for dogs
    - Dog rescue and adoption
    - Canine rescue, care and adoption
  • Posted by dalcid on 10/9/2015 at 10:28 AM Accepted
    Ari's Wish: For Kind Canine Care
  • Posted on 10/12/2015 at 1:21 PM Author
    Thank you to everyone for your time, creativity and input!
  • Posted by Shelley Ryan on 11/20/2015 at 5:30 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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