Question
Topic: Taglines/Names
Rebranding For Echo Uk, The Tiny Tickers Charity
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Aim of re-branding:
To encapsulate the aims & ideals of the charity in a simple, consistent & positive way, that is understandable to both health professionals & the public.
To avoid certain issues we have with ambiguity of the current name "echo" (in the UK).
For the charity to be memorable & easily found on the web.
Current name(s):
echo uk, the tiny tickers charity
aka: echo uk, the heart baby charity
aka: echo charity uk
aka: echo uk
Charity Aims: aim to improve the detection & treatment of heart problems in babies BEFORE birth (across the UK)
How?: mainly through training (of health professionals) to improve ultrasound detection in pregnancy;
also through education & raising professional & public awareness
Issues with "echo": We like the name "echo", but we have found problems using it ...
1) the name "echo" is short for a "fetal echo" (a special diagnostic ultrasound scan of the fetal heart) & is linked to our limited company name (effective cardiac health in obstetrics ltd), but can easily be confused with an adult echocardiogram & a hospital's "echo" department.
2) there is another charity in the UK called ECHO that is for children with heart problems AFTER birth, hence our use of "echo uk, or echo charity uk etc." for differentiation
More info.:
- "echo" was established in 1999. A lot of people know the charity as "echo" & the web-site is well known. In 2003 we held a "Tiny Tickers Charity Ball for echo uk", so both "echo" & "tiny tickers" are associated with the charity.
- There is no simple name for "heart disease BEFORE birth". The medical term is "congenital heart disease" (i.e. "born with"), but if we can detect it before birth, it is really "fetal" or "developmental" heart disease, which sounds rather cold & technical.
- Current strap lines: "helping tiny hearts" or "the tiny tickers charity"
- Web-site: www.echocharity.org.uk
- Company name: effective cardiac health in obstetrics ltd.
Suggestions:
- Tiny Tickers: however, this is thought to be less "serious" & possibly ambiguous in the UK ("tickers" is a bit old fashioned)
- The Fetal Heart Group: "fetal" is accurate but not very friendly
Thanks for your help.