Question

Topic: Taglines/Names

Restricted Access Times - Gym Membership

Posted by Anonymous on 12/4/2015 at 12:02 PM ET 250 Points
Looking for a catchy name for a gym membership with restricted access times to allow for a lower membership rate

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RESPONSES

  • Posted by Mike Steffes on 12/4/2015 at 12:46 PM Accepted
    Call it the Standard Membership.
    Call the original regular version the Premium Membership (or some such "higher access" term.)
  • Posted by Jay Hamilton-Roth on 12/4/2015 at 3:38 PM Accepted
    Limited Membership
    Off Hours Membership
  • Posted by mgoodman on 12/4/2015 at 5:27 PM Accepted
    Think in terms of the benefit to your customers. Why/how is "restricted access" beneficial to them? How will it make their lives better? Or is this just a way of offering a discount? If the latter, do you have any evidence that a discount will improve the business? Are you charging too much now?

    And don't worry about "catchy." Catchy is something you do when you don't have a real benefit to offer and you want to distract people with cleverness so they won't notice.
  • Posted by dalcid on 12/7/2015 at 9:23 AM Accepted
    Define restricted: "restricted" as in they can only get in the gym at certain hours ("Off-peak") or restricted as in they get a limited number of hours per periodic cycle ("Personal-peak")?
  • Posted by Peter (henna gaijin) on 12/8/2015 at 10:21 AM Accepted
    Value Pass
    Off Peak Pass
    Off Peak Value Pass
  • Posted by saul.dobney on 12/8/2015 at 12:18 PM Accepted
    Quiet Time Membership

    Leisure Hours Membership

    Early Birds; Mid Morning Mover; Active Afternoons
  • Posted by Shelley Ryan on 2/19/2016 at 5:33 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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