Language School Name Ideas

Topic: Branding

I Need A Name For A New Language School

Posted by tse2000 on 12/19/2015 at 9:15 AM ET 25 Points

I will like to open a language school and looking for a good brand name.

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Posted by Gary Bloomer on 12/19/2015 at 12:08 PM Accepted

Where? Teaching which languages to which students?
Posted by mgoodman on 12/19/2015 at 5:11 PM Accepted

The first thing we would need to know is who your target audience is going to be. Where do they live? Why are they wanting to learn a new language? What's important to them as they shop for the right language school or learning system?

If you don't know the answers to these questions immediately, then it's probably premature to be looking for a name. How will you know which name suggestions are best for you? What criteria will you use to pick a winning name?

Perhaps you should begin with a series of 1-on-1 information interviews with folks in your target audience. Ask them high-gain questions and listen carefully to their answers. Take detailed notes, especially about the words they use. Above all, don't try to sell them on your services. Just ask, listen and take notes.

When you have 12 solid interviews under your belt, review the notes and share them with us. We'll come up with a great name -- guaranteed.
Posted by Shelley Ryan on 2/22/2016 at 4:50 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs